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Glossary

Flight

By January 15, 2018

A unit of media trafficking that most closely corresponds to a traditional I/O line item. Flights...

  • Video metrics

    By December 28, 2017

    Find here the metrics associated with programmatic video: Impressions The number of times that a browser...

  • TrueView (Youtube) metrics

    By December 27, 2017

    What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)?...

  • Clicks

    By December 26, 2017

    Clicks in an interaction with the ad. The metric clicks is the number of times a...

  • Viewability metrics

    By December 24, 2017

    Viewability metrics are frequently found on the best DSP’s, where by default, the DSP is measuring...

  • Viewability standards

    By December 24, 2017

    The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC)....

  • Invalid Impressions

    By December 24, 2017

    Invalid impressions are the impressions bought in real time by the DSP, but invalidated after, because...

  • Billable impressions

    By December 24, 2017

    Some DSP´s show the number of billable impressions. In DBM, for example, “the number of impressions...

  • Impressions

    By December 24, 2017

    Impressions are the number of times an ad was displayed. Impressions refer to the number of...

  • Clickjacking

    By November 30, 2017

    Clickjacking is an ad fraud type and happens when a user tries to do an action...

  • AAP DSP

    By October 10, 2017

    AAP is the Amazon Advertising Platform, a DSP from Amazon, where advertisers and trading desks can...

  • What is the Intelligent Tracking Prevention?

    By September 23, 2017

    In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to...

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