Omnicom Group’s KERN announced today the launch of its new growth-hacking marketing agency, KERN X. KERN X is specifically designed and purposefully built to take startups from funded to famous.
KERN X was cultivated to capitalize on the latest cutting-edge trend in growth-hacking, which is defined by marketing movement leader Aaron Ginn as pushing a metric through the use of a testable and scalable methodology.
KERN X offers startup leaders a new level of marketing investment confidence backed by a legacy of original design and deployment of over 30,000 original campaigns for clients including AT&T/DIRECTV, Clearwire, American Express, AAA Insurance, Symantec, SAP and Verisign. Work for these clients included the creation of earned and owned media strategies that are an essential part of modern digital marketing. This blend of traditional and modern marketing provides fast-growth startups with a huge tool set to succeed in today’s complex buyer-empowered world.
Russell Kern, President of KERN, says, “We recognized an underserved audience of funded startups trying to fit the square peg of old-school mass marketing into the round hole of startup, high-speed, multivariate testing–based social and digital marketing.”
Kern goes on to explain how the unique requirements of startups make them an imperfect fit for traditional agency models. “Today’s startups are dependent on their ability to drive rapid customer acquisition growth using an integration of digital, social and mass marketing channels. At KERN, we have perfected the art of large-scale customer marketing, as well as developed innovative, demand generation methods to fuel accelerated growth at a speeds unheard of through traditional tactics.”
“As a growth-hacking agency, KERN X helps high-volume startups take advantage of new digital and social marketing opportunities, while employing the tried-and-true, large-scale channel-testing techniques that are required for growth-hacking. No other agency brings this unique combination of skill, diverse experience, passion and process together into a single organization just for startups,” says Kern.