For most companies, the corporate logo is sacrosanct. But as it enters its 25th year in business, Bianchi Public Relations, Inc. is adopting a special commemorative logo that acknowledges the firm’s upcoming silver anniversary, according to agency founder and president Jim Bianchi.
A full-service business-to-business public relations agency with expertise in professional service firm and automotive supplier PR, Bianchi PR literally started as a “one-man band” in a basement office in August 1992 – and has since grown into one of the top five independent PR firms based in Michigan, according to PRWeek magazine’s annual rankings.
“Our special 25th anniversary logo honors our longevity and stability in an ever-changing business – not only the longevity and stability of our business, but also of our employee tenure and our client and media relationships,” Bianchi said. “Our staff averages almost 17 years with the firm, and our ongoing retainer clients relationships average 11 years – with the oldest relationship spanning 24 years. That kind of longevity and stability is rare in the PR business.”
The new logo will be used in the year-long run-up to the PR agency’s actual 25th birthday – Aug. 10, 2017 – in the firm’s correspondence, advertising and social media activities. The logo and related Bianchi PR ads were developed by Communica, Inc., a full-service marketing, advertising and public relations agency headquartered in Toledo, Ohio, with offices in Columbus, Ohio; Troy, Mich.; Lexington, Ky.; Charlotte, N.C.; and Shanghai, China.
In conjunction with the year-long use of the special logo and ads, starting Sept. 1, Bianchi PR will also begin counting down its Top 25 PR projects on the company’s blog at www.bianchipr.com/blog .
“Our Top 25 PR Projects posts will celebrate some of our favorite campaigns and will honor the clients that allowed us help them,” Bianchi said. “They will span everything from the 1992 introduction of Freudenberg-NOK’s lean manufacturing program to last year’s media launch of the Domino’s DXP pizza delivery vehicle, and will include our work with celebrities such as race car driving great Mario Andretti and Apollo 11 hero Jim Lovell.”
What else does the PR firm have planned for its upcoming 25th anniversary? Bianchi said other activities to involve current clients, supplier partners and media friends – as well as the 49 former interns that firm helped start their careers – are in the works.
The firm initially concentrated on PR for the transportation sectors, but now offers extensive experience in automotive and industrial, professional service firm and business-to-business PR and social media. Current ongoing clients include some of the world’s leading manufacturers, such as BASF, Cooper Standard, Freudenberg-NOK Sealing Technologies, Johnson Controls Automotive (Seating), Johnson Controls Power Solutions, Schaeffler Group, SRG Global, Yanfeng Automotive Interiors and ZF TRW.
Recent project clients include: KIRCO, the Troy-based full-service real estate development, construction and property management company; Attorneys Title Agency, a rapidly growing national full-service title insurance agency; Pittsburgh Glass Works, a world-leading supplier of automotive glass; and Accuride Corp., a leading supplier of wheel and wheel-end components to the global commercial vehicle industry.
The firm has also worked with organizations such as the Automotive Industry Action Group, the Center for Automotive Research, SAE International, the Motor Vehicle Lighting Council and the Steel Market Development Institute; truck industry suppliers such as Fruehauf Trailer and Meritor; technology specialists such as Munro & Associates, NxtGen Emission Control and Ricardo; and professional service firms in the law, consulting, engineering, market research and forecasting sectors.