First Protocol, a leading global events agency operating from offices in New York, London, Los Angeles and Singapore, today announced that it has rebranded the company and introduced a new name, logo and brand identity. Effective immediately, First Protocol will be known as FIRST. The change represents the agency’s growth, position, and most importantly, long-standing commitment to put client needs first.
To coincide with the rebrand, FIRST launched a new website today, reflective of the new brand and visual identity. FIRST can be found at www.firstagency.com.
“We are thrilled to announce our rebrand, which reflects our agency mantra that clients’ needs come first” said Chris Hobbs, global CMO for FIRST. “We have built a dynamic, industry-leading agency that is uniquely positioned to work with clients on every aspect of their events – the depth of experience and talent across creative strategy, production, and global execution throughout the team is truly compelling.”
The rebrand reflects the agency’s enhanced creative and strategic offerings, as well as its expanded experience and expertise across a variety of industries. This further solidifies the firm’s position as the first place brands go to for innovative, large-scale and highly creative events. FIRST’s clients rely on the agency to create and execute high-level corporate meetings for Fortune 500 companies, product launches for some of the most recognized brands in the world, intimate executive leadership events and global conferences.
Maureen Ryan-Fable, CEO for FIRST Americas, added, “Over the past 20 years we have consistently stayed ahead of trends and market changes by offering new capabilities such as advisory services, resourcing solutions, creative content solutions, and technology that expand our market reach and build our expertise. We will continue to provide the high-touch services our clients have come to expect from our teams around the world.”
The rebranding follows two major changes within the agency in the last few months. In May, FIRST named Barry Richards as the President of the firm’s expanded managed services division based in New York. Shortly after, FIRST acquired Barkley Kalpak Agency (BKA) and appointed Jeff Kalpak as President, Americas to work directly with Maureen Ryan-Fable, CEO, Americas. The acquisition further established FIRST as one of the leading global events agencies, enhanced its client portfolio in several key industries and service areas and increased its total global workforce to nearly 200.