Global public relations firm Finn Partners, announced today that award-winning communications professional and journalist, John Seigenthaler, has joined the agency.
Richard Funess, senior managing partner, Finn Partners, said Seigenthaler, the former NBC News anchor and public relations executive, will serve as the firm’s Senior Counsel, advising clients across the agency’s network of offices on Crisis Communications and Reputation Management emphasizing Message Development, Media Direction/Training, Video and Social Media strategy. He is based in Finn Partners headquarters, New York.
“We’re excited to bring John’s extraordinary talents to Finn Partners,” said Funess. “He is recognized as one of the most skilled ‘storytellers’ in the broadcast industry. The combination of his experience in global media, message development and strategic public relations will be a tremendous asset to our current and future clients.”
Seigenthaler spent much of his career as a journalist for NBC News. He was the anchor of NBC Nightly News Weekend Edition and Special Correspondent for NBC News for more than a decade. Seigenthaler appeared on Meet the Press, TODAY, Dateline, MSNBC and CNBC. He covered a wide range of major international and national stories, including: U.S. presidential campaigns and conventions, terror attacks in the Middle East, London, Paris, New York, and natural disasters worldwide.
Seigenthaler’s work in public relations began in 2007, when he joined Seigenthaler Public Relations, the Nashville-based agency founded by his uncle, Tom Seigenthaler, which was acquired by Finn Partners in 2015. John led SPR’s New York City office until 2013, focused on health care, financial services, environment, technology, academics, and public policy.
“I’m proud to join Finn Partners as it expands into a worldwide communications industry leader, committed to professionalism, creativity and integrity,” said Seigenthaler. “I look forward to using my communications skills to help clients tell their stories in new ways and navigate an ever-changing media landscape.”
Recently, he served as the Primetime News Anchor for cable news channel Aljazeera America. Early in his career, Seigenthaler worked as an anchor and reporter at Nashville’s WKRN TV, WSMV TV and Seattle’s KOMO TV.