Travel Audience announced last month a new hire to head sales in the UK. In early December 2017, Nicole Hossen took on the post of Head of Sales UK and Ireland, joining the team of European Sales Director Arnauld Valion, to whom she is reporting. Hossen comes from the online travel agency lastminute.com.
At lastminute.com, Nicole Hossen served as Media Sales Director for over three years. Prior to that, she had been working since 2004 in the company’s agency sales division, most recently as its agency Sales Director for the UK and Europe. The 39-year-old Brit holds a Bachelor of Arts in Marketing from the University of Bristol. She will continue to work out of London.
“I have come to know travel audience as an effective and high-performing partner for both publishers and advertisers that are just starting to establish itself in the British market and work closely with major industry players like lastminute.com,” says Nicole Hossen. “I know the publisher side well, and I look forward to using my expertise in another part of the value chain. With travel audience, I’m drawn not just to the top-notch products, but also to the opportunities in the online advertising business that comes from being part of a huge global corporation like Amadeus.”
Travel Audience has had its own staff on the ground in London since early 2017. The company was launched in 2011 in the German-speaking markets of Germany, Austria, and Switzerland. It successfully expanded into France, Spain and the Benelux countries in 2015, followed by local sales offices in in Scandinavia and Russia in 2016.
“The British market has quickly become the fastest growing market for travel audience and is now ranked third in terms of booking volume,” says Alexander Trieb, CEO of travel audience. “We are thrilled to have found Nicole Hossen with her intimate knowledge of this market, its players and its particularities. With her, we will keep on growing and continue to expand our position as the leading data-driven travel advertising platform.”