Speed Update: Mobile page speed will be a ranking factor on Google starting in July

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Google announced today the “Speed Update.” The Speed Update will “affect pages that deliver the slowest experience to users.” It will start in July 2018, when page speed will be a ranking factor for Google mobile searches.

Google says this Speed Update will only affect a small percentage of queries, as the intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Google clarified after that AMP pages will also be affected by the Speed Update.

How to evaluate a page performance

Chrome User Experience Report

A public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.


An automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages.

PageSpeed Insights

A tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.

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