Acxiom last week announced that it has integrated its data on AWS Data Exchange, a service from Amazon Web Services (AWS) that enables the use of third-party data in the cloud.
AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries across EMEA, APAC and the Americas.
“Our clients often leverage data from various providers to drive their marketing strategies and decisions,” said Amanda Terry, vice president of publisher and platform partnerships at Acxiom. “Before AWS Data Exchange, clients would have to go to multiple SFTP sites to download the information and bring those data assets together in one place. Having the ability to access these insights in one place gives our clients the ability to spend more time on the analysis needed to make good business decisions and create better customer experiences.”
“Acxiom is excited to make a selection of our ethically sourced and privacy-compliant data sets available to AWS customers,” said David Skinner, managing director of channels and alliances at Acxiom. “We also look forward to bringing more of Acxiom’s high-value products and services to AWS customers in the near future, including our marketing analytics capabilities, data monetization services and additional custom data sets.”