The Interactive Advertising Bureau (IAB) Australia is the peak trade association for online advertising in Australia and was incorporated in July 2010. According to IAB, its Charter is to grow sustainable and diverse investment across all platforms in digital advertising across Australia, by helping marketers and advertisers understand how digital advertising delivers on their business objectives.

IAB Australia leverages the skills, experience and commitment of its members to develop solutions, standards and guidelines that drive trust and transparency; reduce friction associated with the digital ad supply chain’ and improve the ad experience for consumers, advertising and publishers.

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