Adwords: Auction Insights & Impression Share Data refreshed multiple times per day

Google announced yesterday that the data for auction insights and impression share are now refreshed multiple times per day.

Now, advertisers “can act faster on new opportunities” as the data is almost real time.

Key Updates:

  • Most reports and metrics are continuously updated;
  • Auction insights, impression share, and Search terms are updated a few times a day;
  • Top movers are updated once a day.