A+E Networks, AMC Networks, and Cheddar are the recent publishers joining Xandr’s curated marketplace named Community, Xandr yesterday announced. Existing Community publishers are WarnerMedia’s CNN, TNT, TBS, truTV, B/R Live, Otter Media, and Warner Bros., as well as VICE, Hearst Magazines, Newsy, Philo, Tubi, and Xumo.
Xandr says Community is the first step towards the future convergence of linear TV and digital. Advertisers can reach audiences across screens via Xandr’s Cross-Screen Addressable solution.
“At its core, Community is all about helping our content partners succeed in getting the best value for their premium content,” said Brian Lesser, CEO of Xandr. “By bringing together all of this great content that is backed by sophisticated consumer analytics and incredible technology, Community is able to provide a better solution for advertisers and a better experience for consumers.”