Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%.
Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales.
On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other – accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”