Ansira acquires Defakto, an Adobe Solution Partner

Ansira Partners this month announced its acquisition of Defakto, a marketing technology agency that specializes in creating connected customer experiences that leverage the Adobe Experience Cloud.

As an Adobe Solution Partner with over 200,000 hours of Adobe Experience Manager (AEM) expertise, Defakto has created a methodology that integrates Adobe-certified developers, product strategists, proven processes and an industry-first, patent-pending tool that measures, diagnoses and optimizes AEM implementations. Defakto’s founder and president, Gilbert Salazar, will join Ansira’s senior leadership team and will focus on leading and expanding its Adobe practice.

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with expertise in the business and financial services sector.

“The acquisition of Defakto further solidifies Ansira’s position as a leader for marketing technology solutions and further strengthens our Adobe marketing cloud capabilities and expertise. Their deep knowledge of customer experience, marketing technology platforms and digital transformation will enrich our customer offerings and help to provide a holistic brand-to-local solution. We look forward to having Defakto as a part of Ansira.”

Ansira CEO Daina Middleton

Defakto, headquartered in Dallas, offers a combination of strategic consulting, customer experience design, technology enablement and implementation of key marketing technology platforms, including Adobe Experience Cloud, Magento, Marketo, Salesforce, Oracle Eloqua and others, to deliver customer experiences that connect with today’s evolving customer.

“One of the most impactful benefits from the acquisition of Defakto is the enhanced capabilities and expertise around the Adobe Experience Manager product of Adobe’s cloud suite, which will allow Ansira to further support our client solutions and orchestrate omni-channel personalization at scale. I have worked with and known Gilbert and his team for many years, and I have admired the business they have built and look forward to having them join the Ansira team.”

Kelly Jo Sands, executive vice president of marketing technology at Ansira