AppLovin acquires SafeDK
AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps. The amount for the acquisition was not disclosed.
SafeDK enables mobile app publishers to build faster and safer apps by analyzing, monitoring, and optimizing third-party SDKs in their apps. SafeDK has recently reached 650 million global monthly active users (MAU) in the apps that are safeguarded by the solution.
SafeDK was founded in September 2014 by Orly Shoavi and Ronnie Sternberg.
AppLovin says SafeDK’s Ad Intelligence solution helps publishers get a clear view of their ad inventory and campaign performance. Its In-App Protection solution helps monitor and control SDKs in real-time. SafeDK will help publishers on AppLovin’s platform secure and control third-party SDKs to ensure brand safety.
SafeDK employees will work with the AppLovin team. SafeDK will continue supporting existing customers. SafeDK is headquartered in Herzliya, Israel, and will become AppLovin’s first office in Israel.
AppLovin is headquartered in Palo Alto with offices in San Francisco, Dublin, Beijing, Tokyo, Seoul, Toronto, Berlin, and now in Herzliya.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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