Audion has raised €1.1 million in a first seed round, the company announced this week. The seed round included Founders Future, and Kima Ventures, among other angels. Audion says the funding round will allow the acceleration of the development of its technology and to expand into four new countries in 2020.
Audion, which works both with agencies (Havas Media, Dentsu Aegis, WPP, OMG, Publicis) and editors (audio streaming, radio replay, native podcasts), has achieved a turnover of almost two million euros in its first year.
Audion enables podcasts editors to insert advertisement in real time. The ad is automatically adapted to the geographic context (localization, weather conditions) and to the podcast’s content in order to guarantee a non-intrusive advertisement that respects the user experience. According to Audion, the solution allows the editor to monetize, in a single click, all of its podcasts in a personalized and targeted way, regardless of the platform.