Google changes GA tracking to prevent loss of attribution on Conversions

According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple cookie killer on Safari, called intelligent tracking […]

Youtube has a new Logo

The biggest video publisher in the world has a new logo since this month. According to Google, the new logo represents a new clean design, “that lets content shine and new ways to watch like dark theme and adjustable speed playback on mobile, the redesigned experience now looks cleaner and more consistent across both desktop and […]

VPAID is dead and now is time for VAST 4.0

This year, Google and Sizmek, two major ad servers, moved away from Flash. Google did a radical change disapproving all ads that contain flash, on video or on display. When Flash was killed there was another victim: VPAID on Flash, and probably VPAID as a format. It was the FLASHapocalypse, like the HTTPapocalypse that happen […]