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Google Ads Expands Eligibility for Sports Betting Ads in Delaware
Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.
Luís Daniel is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe.
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Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.
Video News
ESPN and the NCAA yesterday agreed to a new, eight-year media rights agreement worth $920 million. The deal is the most lucrative in the history of college sports.
Data News
Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.
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Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.
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Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.
Data News
Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.
Data News
Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.
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CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.
Social News
Bluesky, the open-source social media protocol, this week has unveiled a new logo and made its posts publicly accessible through a web view.
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Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.
Video News
Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.
Audio News
Podimo this week secured €44 million in funding from The Danish Export and Investment Fund (EIFO), HighlandX, and Chr. Augustinus Fabrikker.
Social News
The research found that Instagram Reels generated six times the reach of Instagram Stories and more than three times the median views of other Instagram video content.
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Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.
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Google is making significant changes to its Gambling and Games policy in France, effective January 22, 2024. The most notable change is the removal of the reference to online casino. This means that advertisers will no longer be able to promote online casinos using Google Ads.
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This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.