Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
Daniel Rijo
Magnite launches a self-service Deal Discovery
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Xandr integrates Hivestack Supply Side Platform (SSP)
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Audiences spent nearly 30% of their TV time watching OTT video content
Streaming accounted for nearly 30% of total time spent on TV in March.
TikTok launches an education program for creative agencies
TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.
Amazon ad revenue grows 23% in the first quarter
Amazon’s ad revenue was $7,877 million in Q1 2022.
Google Ads rolls out Consumer Interest Insights to all advertisers
Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.
Flipkart integrates Criteo’s retail ads
Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.
Spotify rolls out call-to-action (CTA) cards in podcast audio ads
Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.
Spotify’s ad revenue grows 31% in the first quarter
Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.