Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Streaming accounted for nearly 30% of total time spent on TV in March.
TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.
Amazon’s ad revenue was $7,877 million in Q1 2022.
Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.
Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.
Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.
Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.