Beachfront announced today that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). Beachfront says this is the latest step to fight ad fraud and provide advertising partners with verified traffic.
“Digital advertising is a complex landscape to navigate with no silver bullet to eliminate ad fraud,” said Frank Sinton, Founder & President of Beachfront. “Beachfront continues to seek out the best partnerships and opportunities to ensure fraud-free video ads. Adding this certification to our ad fraud protection strategy is another step in the work we’re doing to ensure our customers and partners are seeing true, validated, 100 percent clean media.”
TAG’s Certified Against Fraud Seal demonstrates that Beachfront has taken rigorous steps to eliminate ad fraud and adopt industry best practices against fraud, thus working to ensure that content provided on its platform is viewed by the true target audience, rather than bots.
The 2017 ANA/White Ops Bot Fraud study estimated that advertisers lost $6.5 billion that year globally to bot-generated, invalid traffic (IVT).1 Bot traffic impacted a wide variety of websites including those of well-known and premium publishers. Most of the bots visited real websites run by real companies with real human visitors. Those bots continue to impact nine percent of desktop display spending and 22 percent of desktop video spending.
The use of TAG Certified distribution channels for digital advertising cut the IVT rate to 1.48 percent across more than 6.5 billion display and video impressions, reducing the level of fraud by more than 83 percent compared to the broader industry average.
“We’re pleased to honor Beachfront with the TAG Certified Against Fraud Seal as recognition for the company’s work to fight ad fraud and strengthen the digital advertising supply chain,” said TAG CEO Mike Zaneis. “We applaud the aggressive steps Beachfront has taken to combat fraudulent traffic and elevate anti-fraud standards in our industry.”
TAG, an advertising industry initiative to fight criminal activity in the digital advertising supply chain, awards the seal after a set of rigorous certification steps are completed by the applicant to demonstrate compliance with relevant requirements of the TAG Certified Against Fraud Guidelines. In addition to the Certified Against Fraud Program, TAG also runs the TAG Registry, an industry resource that provides companies with a way to identify responsible, trusted players across the entire digital advertising ecosystem.