ThruPlay

What is ThruPlay? ThruPlay is Facebook's default optimization and billing option for video ads. ThruPlay enables advertisers to pay only...

Flight

A unit of media trafficking that most closely corresponds to a traditional I/O line item. Flights have a predicted number...

Video metrics

Find here the metrics associated with programmatic video: Impressions The number of times that a browser or mobile device sent...

Clicks

Clicks in an interaction with the ad. The metric clicks is the number of times a user has clicked on...