Engagement

Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are…

CPC

CPC means Cost Per Click. This metric is calculated dividing the spend/cost by the clicks. Imagine that you spent 300 euros and you have 100…

Trading Desk

Trading Desk is a centralized, service-based organization that serves as a managed service layer, typically between a demand-side platform (DSP) or other audience buying technologies,…