Influencer Marketing

Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others...

Engagement

Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an...

CPC

CPC means Cost Per Click. This metric is calculated dividing the spend/cost by the clicks. Imagine that you spent 300...

Cookies

A cookie is a small piece of information that the browser writes on the device (computer, mobile, tablet, smart screen,...

Whitelist

Whitelist for advertisers is a list of websites that will be targeted by their ads. The opposite of this concept...

Trading Desk

Trading Desk is a centralized, service-based organization that serves as a managed service layer, typically between a demand-side platform (DSP)...