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The 4 ways publishers are selling their inventory to buyers: IO, Programmatic Guaranteed, Open Auction and PMPs.
Read moreGoogle today announced the launch of a new course about creative strategy for app campaigns. Google says that in this...
Read moreIn AdWords, advertisers can track store visits from the Display Network campaigns, on ads served on the Google Display Network...
Read moreWhen advertisers use remarketing, affinity audiences, custom affinity audiences, in-market audiences, similar audiences, demographic and location as targeting, the ads...
Read moreThe length of snippets is dynamic, confirmed Google. The clarification come yesterday, by Danny Sullivan on Twitter, and reported by Search...
Read moreGoogle is recommending publishers to do content in other languages for years. When there is a gap on a language...
Read moreOn Adwords, advertisers can´t really edit ads. When advertisers edit an ad and save it, Adwords create a new version...
Read moreAdvertisers need a Bing Merchant Center store to do Bing Shopping Campaigns. Bing Shopping Campaigns allow advertisers to use Product...
Read moreAppNexus, the owner of the project Prebid, published 12 videos about Header Bidding. According to AppNexus "over 73% of sites...
Read moreGoogle introduced this year an SEO audit category to the Lighthouse Chrome Extension. According to Google, the SEO audit category...
Read moreSmart Goals are implicit conversions detected automatically. Google Analytics examine dozens of signals about the website sessions to determine which...
Read moreIn Facebook Ads Manager, advertisers can use Excel, by exporting the ad performance data from Ads Manager or from the...
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