How To
How publishers sell their ad inventory to buyers?
The 4 ways publishers are selling their inventory to buyers: IO, Programmatic Guaranteed, Open Auction and PMPs.
Read moreGoogle creates new course for creative strategy for App campaigns
Google today announced the launch of a new course about creative strategy for app campaigns. Google says that in this...
Read moreHow to measure in-store visits from AdWords?
In AdWords, advertisers can track store visits from the Display Network campaigns, on ads served on the Google Display Network...
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What are personalised ads?
When advertisers use remarketing, affinity audiences, custom affinity audiences, in-market audiences, similar audiences, demographic and location as targeting, the ads...
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What is the length of snippets in Google search results?
The length of snippets is dynamic, confirmed Google. The clarification come yesterday, by Danny Sullivan on Twitter, and reported by Search...
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Internationalization: How to discover new markets with Market Finder?
Google is recommending publishers to do content in other languages for years. When there is a gap on a language...
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Adwords: How to see the version history of the ads?
On Adwords, advertisers can´t really edit ads. When advertisers edit an ad and save it, Adwords create a new version...
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How to create Bing Shopping Campaigns with Bing Merchant Center and a product feed?
Advertisers need a Bing Merchant Center store to do Bing Shopping Campaigns. Bing Shopping Campaigns allow advertisers to use Product...
Read moreVideos about how to use Header Bidding published by AppNexus
AppNexus, the owner of the project Prebid, published 12 videos about Header Bidding. According to AppNexus "over 73% of sites...
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Seo Audit now available on Google Chrome via Lighthouse
Google introduced this year an SEO audit category to the Lighthouse Chrome Extension. According to Google, the SEO audit category...
Read moreHow to use Smart Goals in Google Analytics
Smart Goals are implicit conversions detected automatically. Google Analytics examine dozens of signals about the website sessions to determine which...
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Facebook Ads Manager for excel
In Facebook Ads Manager, advertisers can use Excel, by exporting the ad performance data from Ads Manager or from the...
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