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Adomik, the Paris-based monetization platform for publishers launched its UK operations and office in 2018 Q4 and recruited Ollie Chadwick...
Read moreLiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that...
Read moreNielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can...
Read moreAdjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new...
Read moreScout24 this week welcomed the takeover offer from Hellman & Friedman and Blackstone. The voluntary public takeover offer has a...
Read moreGoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy's...
Read moreTaboola this week announced an exclusive two-year partnership with Business Insider. Business Insider will integrate Taboola Feed on desktop and...
Read moreWDR and Vodafone are testing how TV and media library content can be technically distributed using the new 5G transmission...
Read moreTVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are...
Read moreOptimizely this week announced a new update of the integration with Slack. Optimizely integration with Slack enables users to engage...
Read moreBrightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of...
Read moreHubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part...
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