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Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and...
Read moreDoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability. According to...
Read moreSmart this week announced that buyers are now able to buy their inventory via DV360 (Google's DSP) using programmatic guaranteed...
Read moreGoogle this week added negative keywords and responsive search ads into Google Ads mobile app, in Android, and iOS version....
Read moreGoogle this week introduced a “Landing pages” page enabling advertisers to understand how landing pages are performing on Shopping campaigns...
Read moreMark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed,...
Read moreGoogle this week announced that is retiring Enhanced CPC from portfolio bid strategies, after announcing in May that was also...
Read moreForrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar,...
Read moreSpotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already...
Read moreAdform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second...
Read moreXandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve...
Read moreSalesforce today announced that is acquiring Tableau Software (NYSE: DATA). Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant...
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