News Outbrain launches Amplify in Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa February 19, 2019
News Adomik opens an UK office February 18, 2019 0 Adomik, the Paris-based monetization platform for publishers launched its UK operations and office in 2018 Q4 and recruited Ollie Chadwick... Read more
News LiveRamp expands capabilities of IdentityLink to include Connected TVs February 18, 2019 0 LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that... Read more
News FreeWheel starts using Nielsen DMP February 18, 2019 0 Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can... Read more
News Click validation through proof of impression – Adjust unveils a new standard against mobile ad fraud February 18, 2019 0 Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new... Read more
News Scout24 welcomes takeover offer from Hellman & Friedman and Blackstone, valuation on 5.7 billion euros February 17, 2019 0 Scout24 this week welcomed the takeover offer from Hellman & Friedman and Blackstone. The voluntary public takeover offer has a... Read more
News GoDaddy hires Fara Howard as CMO February 17, 2019 0 GoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy's... Read more
News Taboola expands partnership with Business Insider February 17, 2019 0 Taboola this week announced an exclusive two-year partnership with Business Insider. Business Insider will integrate Taboola Feed on desktop and... Read more
News Vodafone and public German TV WDR testing 5G in Düsseldorf, Aldenhoven, and Cologne February 17, 2019 0 WDR and Vodafone are testing how TV and media library content can be technically distributed using the new 5G transmission... Read more
News TVSquared partners with TiVo for deterministic TV attribution February 17, 2019 0 TVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are... Read more
News Optimizely updates the integration with Slack February 17, 2019 0 Optimizely this week announced a new update of the integration with Slack. Optimizely integration with Slack enables users to engage... Read more
News Brightcove buys Ooyala’s Online Video Platform Business February 17, 2019 0 Brightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of... Read more
News HubSpot integrates LinkedIn Ads February 17, 2019 0 HubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part... Read more