Google last week announced the specific date when adsenseformobileapps.com will stop working. Until now, advertisers using Google Ads (former AdWords) could exclude app inventory by excluding this url on the targeting. In August, Google announced the app negative targeting would…
Quotient Technology yesterday announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. TAG launched its Certified Against Fraud program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group…
Smart Bid optimizes for conversions or pageviews. On Taboola, advertisers can also bid CPC.
Google says that on average, advertisers who use Google’s machine learning to test multiple creative see up to 15 percent more clicks.
AdMaster finds 28.8% invalid ad traffic in China in the first half of the year.
The Analytics Pros brand will transition to AdSwerve as of January 1, 2019.
The acceptable ads on mobile are small ads and large ads (native).
Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).