Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.
“Connecting Basis to Google Data Studio is a game-changer for media teams and agencies that want to showcase their value. Rather than spending time transferring data from one system to another, our team is focused on communicating insights and results to our clients,” said Sarah Bergen, ad operations specialist, VI Marketing and Branding.
The new reporting features are a redesign home screen dashboard in Basis. Centro says the new dashboard helps users to optimize their work by highlighting client or campaign priorities and informing their decision-making. The dashboard shows an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients.
There is also a Campaign Performance Presentation that auto-generates a PowerPoint showing post- or mid- campaign performance data from direct buying, programmatic advertising, paid search and paid social—in a few clicks. The presentations are customizable to align with the user’s company or client.
And besides, a forecasting feature that analyzes a campaign’s set-up to instantly predict how many impressions are available and how much the user will be able to spend (based on KPIs) in programmatic ad channels. Centro says that users are empowered to build smarter media plans, distribute budgets accurately, and make campaign adjustments quickly.
“Centro’s product development balances the need for agencies to have powerful and scaled ad buying and activation with automated execution and workflow of all the other important elements of their business,” said Tyler Kelly, president, Centro. “Our latest additions to Basis focus on visualization, to make it faster and easier for media professionals to comprehend what is happening in their business— and synthesize their knowledge into insights for their clients or advertising stakeholders.”