Creative Realities’ Version 5.0 software powers major rollout of C-store advertising network

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Creative Realities, Inc. (OTCQB: CREX), a leading digital asset management and shopper marketing solutions provider, announced today that it has released Version 5.0 of its advanced content and network management software, and is already actively provisioning Version 5.0 in a major commercial deployment.

Major Commercial Deployment

One of the first large-scale deployments of Version 5.0 is for 33 Degrees Convenience Connect, Inc. (“33 Degrees”), which has the exclusive rights to install and operate an in-store digital signage and advertising technology platform and network in the interior sales floor space of a leading US convenience store operator. This 33 Degrees client owns and operates thousands of stores in more than 40 states nationwide. Creative Realities has initially installed the 33 Degrees platform in over 115 locations in 7 states and is in process of installing another 185 locations immediately. 33 Degrees plans to aggressively expand the size of its in-store digital advertising network and platform by adding large numbers of nodes during the next phases of its deployment scheduled for the remainder of 2016 and 2017.

Chris Ott, CEO of 33 Degrees and principal of Ott Communications commented, “33 Degrees has a perfect partner in our retail operator. We have a long-term contract to establish one of the largest digital place-based advertising networks in North America, in a highly-recognized convenience store chain that are corporate owned and not franchised. Our 33 Degrees network provides an incredible opportunity to market to an average of 1,300 customers daily at each store, 45% of whom are millennial, near the point of purchase, highly cost-effectively. CRI’s turn-key solutions provide the backbone of our network and technology platform, through its installation, software and support services.”

Rick Mills, Chief Executive Officer, remarked, “The size of this opportunity from 33 Degrees over the next twenty-four months is substantial. We are excited at CRI to enable this opportunity for both 33 Degrees and their long-time convenience store customer, as well and provide and showcase the broad range of solutions and services we offer to power this implementation. This opportunity totally reflects my vision for the newly consolidated company of Conexus and CRI.”

Version 5.0 Upgrade

Currently deployed in 50 states nationwide and 37 countries around the world, the Company’s award winning, integrated content and network management software supports a broad range of industry standard to highly complex customized customer implementations across 17 vertical markets. Version 5.0 represents a comprehensive upgrade to its current production software which contains a series of significant feature, usability and performance enhancements. Examples include enhancements related to: zone-based presentation triggers; dynamic content scheduling via metadata; browser-based player capabilities; support for lower cost media players; nested zone scheduling; client-side site server functionality; smart playlist capabilities; object-based access control; additional service APIs for systems integration, and; content management and player monitoring workflow improvements.

Rick Mills concluded, “Version 5.0 was a major milestone in our 2016 development plan, and the 33 Degrees deployment is a huge endorsement not only for Version 5.0, but our overall service offering on an enterprise level. I’m thrilled with the combination of our recently announced major client wins, sales growth and new sales leadership, and overall repositioning.”

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