Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
The new Disney Plus streaming service enters the OTT market costing half of the standard Netflix price, and will be $2 cheaper than Amazon Prime Video.
According to Disney, following its U.S debut, Disney+ will expand globally, with plans to be in nearly all major regions of the world within the next two years. Users can subscribe for direct updates on the Disney+ website.
Wall Street Journal says Disney expects between 60 million and 90 million subscribers by the end of fiscal 2024, around half of the current Netflix subscribers. Disney will start pulling out content from Netflix, losing $150 million a year from the rival platform.
According to AdExchanger, Disney is evaluating an international rollout strategy for Hulu, and BAMTech, video ad tech provider that Disney acquired last year, is being rebranded as Disney Streaming Service.
Disney streaming service shows and movies include The Falcon and The Winter Soldier, from Marvel Studios, Into the Unknown: Making Frozen 2, from Walt Disney Animation Studios, Toy Story-based projects Forky Asks a Question, from Pixar Animation Studios, The World According to Jeff Goldblum and Magic of the Animal Kingdom, from National Geographic, and The Phineas and Ferb Movie (working title), from Disney Television Animation.
Scripted originals previously announced for Disney+ include The Mandalorian; the new season of Star Wars: The Clone Wars; High School Musical: The Musical: The Series; the untitled Cassian Andor series starring Diego Luna and Alan Tudyk; the Marvel Studios’ series Loki starring Tom Hiddleston; Monsters at Work, Diary of a Female President; and live-action films Lady and the Tramp, Noelle, Togo, Timmy Failure and Stargirl.
Nonfiction series announced earlier this week include Be Our Chef, Cinema Relics: Iconic Art of the Movies (working title), Earthkeepers (working title), Encore!, the untitled Walt Disney Imagineering documentary series, Marvel’s 616, Marvel’s Hero Project, (Re)Connect, Rogue Trip and Shop Class (working title).
Additionally, Disney+ announced that all 30 seasons of The Simpsons will be available on the service on day one.
“We’re extremely excited about our growing portfolio of direct-to-consumer offerings. As we demonstrated today, with Disney+ we will deliver extraordinary entertainment in innovative ways to audiences around the world. We’ll continue to enhance the user experience with a constant pipeline of high-quality programming, making the service even more appealing to consumers.”Kevin Mayer, chairman, Direct-to-Consumer, and International at Disney
On Disney+ streaming service, subscribers will have the ability to create custom profiles, and each will receive personalized experiences curated to their tastes based on past behaviors and preferred content.
The Disney+ service will be available on mobile and connected devices, including gaming consoles, streaming media players and smart TVs, and will adjust to the best high-definition viewing experience based on a subscriber’s available bandwidth, with support for up to 4K HDR video playback. Offline viewing will be also available.