Effectv, the advertising sales division of Comcast Cable, this month launched Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through Effectv Ad Planner.
Effectv is extending its current services, providing a creative concept to end-of-campaign performance measurement.
“Making television advertising as easy-to-use as possible, and as impactful as possible, is a goal of Effectv. In fact, it’s become an increasingly important focus for the industry overall as the viewing landscape continues to change,” said Brendan Condon, Chief Revenue Officer, Effectv. “We’re already using our insights to develop smart media strategies for clients. Now we’re putting them to work in our creative strategies. Increasingly, as television becomes more data-driven and addressable, the two must go hand-in-hand.”
Effectv Ad Planner and Mnemonic are led by Joe Alesi, Executive Creative Director, who was hired in 2018 by Effectv to develop its creative services.