Eyeota this week appointed the co-founder Kristina Prokop as chief executive officer (CEO). Kevin Tan, also co-founder, is stepping down from the role.
According to Eyeota, Kevin Tan will remain on the board of directors of Eyeota.
Kristina Prokop, the new Eyeota CEO, was previously Chief Customer Officer, and has two decades of experience in the adtech space.
“Everyone at Eyeota thanks Kevin for his tireless dedication to building this company over the past nine years. I am honored to lead such an exceptional team into the next phase of growth,” said Prokop. “During a period when the market is evolving rapidly to resolve privacy concerns and ID resolution, Eyeota remains committed to building innovative, privacy-compliant solutions that enable our clients to have smarter and more meaningful dialogue with their target audiences.”
Eyota is a data provider that provides third-party data segments with demographics, behavior and psychographics on the DSPs. Eyota says it has 4 billion audience profiles, 25 thousand audience segments, and it is connected with more than 35 buying platforms.