Video News
Amazon launches a Shoppable Channel on Prime Video and Freevee
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video News
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Display News
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Video News
This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
Video News
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Video News
PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
Video News
YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
Retail News
Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.
Retail News
YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
Video News
YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.
Video News
LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.
Data News
GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
Video News
This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
Video News
The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
Retail News
PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Video News
Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
Video News
The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.