Google this week make Store Visits’ Smart Bidding available for all advertisers in Google Ads. Store Visits is available as a goal for Search and Shopping campaigns.
John Chen, Group Product Manager at Google Ads, wrote that nowadays over 70% of advertisers already use Smart Bidding, but until now advertisers could only optimize for online conversions. With Store Visits’ Smart Bidding, advertisers are now able to optimize on a omnichannel performance.
Google recommends incorporating store visits in the Smart Bidding strategy for select Search and Shopping campaigns.