Google AdSense Auto ads: “let Google take care of the rest”

By Daniel, in Programmatic on . Tagged width: , , , ,
Follow Daniel on Twitter! Subscribe our PPC Newsletter or our Newstand App

On Wednesday, February 21, Google Adsense launched the Auto Ads, allowing publishers to automatically place ads on the website, only with a piece of code in the header. Google says to publishers: “let Google take care of the rest.”

Adsense uses machine learning on the optimization to show ads only when they are likely to perform well and provide a good user experience. According to Google, Auto ads will identify any available ad space and place new ads there. And the biggest advantage is that is easy to use. Publishers just need to place the code on the pages once. Auto ads will start to appear on the pages in 10 to 20 minutes.

All the types of Google Adsense Ads are included in Auto Ads. That include Text & Display Ads, In-feed Ads, In-article Ads, Matched Content, Anchor Ads and Vignette Ads. Google AdSense Auto Ads doesn´t work on AMP.

Page-level ads are now Auto Ads

Adsense Auto Ads replaced the Page-level ads, a beta launched in 2016. Google has transitioned the Page-level ads publishers to Adsense Auto Ads.

Reporting & Disruption on the ad auctions

With the Auto Ads, publishers using Adsense lose the ability to know which ads are performing better on reporting. Also, we are not sure which kind of placement id Google is passing through Google Ad Exchange, so other networks, DSP´s and buyers using programmatic can lose some level of optimization, while Google is optimizing for the insertion of ads in the publisher´s page. Google says that Auto Ads “potentially” increase the publisher revenue, but if a publisher goes from fixed placements to auto ads, it can experience a disruption in the dynamics of the auctions.

From The PPC Web: