Google now shows app ads on YouTube search

Google now shows app ads on YouTube search

Google this week announced that it is now showing app promotion ads on the top slot of YouTube’s mobile search results.

Google says that combining YouTube’s global audience with intent signals helps advertisers deliver relevant and useful ads to more prospective app users.

The announcement took place at Think Games at ChinaJoy, where Google also announced that Google Ads’ app campaigns now reach Discover inventory.


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