GÜR – the Turkish platform for Trustworthy Digital Advertising founded by the Advertising Agencies Association, the Advertisers Association and IAB Turkey announced a collaboration with TAG to tackle criminal activity in the Turkish digital advertising market.
At the launch meeting in Istanbul, Turkey, on Wednesday 26 September, Ahmet Pura, Chairman of GÜR, emphasized the need to re-balance the industry around the principle of greater transparency and respect for all parties by echoing the World Federation of Advertiser’s (WFA) statements in 2018.
He stated that digital ad-spend growth will be even bigger provided that the supply chain is transparent.
“Our collaboration withAhmet Pura, Chairman of GÜR
TAGis a very important step because we have concerns about transparency, viewability, brand safety, ad fraud, data access andthird parties’ measurement systems. All these are critical to investwith confidence.”
“TAG is delighted to partner with GÜR, who have shown strong leadership in taking this step. It represents further progress towards a more transparent and criminal free digital advertising market across the world. The collaboration will benefit both Turkish companies as well as foreign ones operating in the Turkish market.”Nick Stringer, Vice President of Global Engagement and Operations at TAG