LinkedIn today introduced 3 campaign objectives in Campaign Manager. The new campaign objectives are Brand Awareness, Website conversions, and Job Applicants.
Advertisers selecting website visits as the objective will be charged for clicks. For social engagement campaigns, pricing will be optimized to include all social actions (likes, comments, shares, etc.).
LinkedIn says that the campaign objectives, and related pricing, are designed to improve results.
Advertisers can now increase share-of-voice for the product or services through top of funnel campaigns that charge by impressions (e.g. cost per thousand or CPM).
LinkedIn built an integration with the conversion tracking tool so advertisers can create campaigns that are optimized for specific actions on the website, like purchases, downloads or event registrations.
LinkedIn Talent Solutions customers who are trying to drive applications on LinkedIn or their own site, can now create ads using Campaign Manager.