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Lithium Announces Full Support For Twitter’s Expanded Tweet Lengths

Programmatic

Lithium Announces Full Support For Twitter’s Expanded Tweet Lengths

Lithium Technologies today announced Lithium Reach and Lithium Response have full support for Twitter’s newly expanded Tweet lengths. Already being used by Lithium customers, brands can immediately take advantage of the extra text and engage with their followers without photos, videos, GIF links and quoted Tweets counting towards the 140 character limit.

“Our close relationship with Twitter enables us to support new capabilities the moment they go live, giving the digital marketers and customer service pros who use our platform competitive advantage as they look to connect with people on Twitter and other channels,” said Katy Keim, CMO of Lithium Technologies. “Social is moving at a lightning fast pace, and the brands that stay ahead of the curve and take advantage of new channels, capabilities and ways to engage are the ones that stand to win. It’s not easy, but it’s certainly exciting.”

Other recent Lithium integrations include support for Twitter’s ability to move public conversations to private through Direct Message for improved customer service, as well as support for Twitter’s new Customer Feedback feature that allows brands to collect Net Promoter ScoresSM (NPS®) and Customer Satisfaction (CSAT) data.

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