MGID’s platform monthly audience reach has achieved 240 billion impressions in APAC, during the Q3, MGID today announced. The native ad platform received over 6000 new campaigns in Q3, including over 260 branded campaigns. MGID says that is now reaching 30% of the Internet Users in Asia-Pacific Region.
“We are happy with our business results in the Asia-Pacific region, yet we aim to grow our presence there,” said Sergii Denysenko, CEO at MGID. “Throughout our expansion, we have acquired many high profiles APAC clients, both advertisers, and publishers; Tokopedia, Dominos, Qatar Airways, Coverfox, Zaful, Medlife, Airbnb, OYO Rooms, Autoportal, investing.com, News18, Jagran New Media, vietnamnet.vn, and tribunnews.com. In addition, we held an APAC roadshow in September 2019, partnering with the biggest regional agencies and media holdings. We have 35 employees across APAC and are still hiring to grow our team even further,” shares Denysenko.”
MGID has 35 employees across APAC, and recently has opened two new representative offices in Thailand and Singapore, and is present in India, Vietnam, and Indonesia.
MGID says that the lack of adoption for native advertising formats in APAC represented a business opportunity for MGID. MGID native ad formats are available on desktop, mobile and AMP, and in 17 languages (including nine languages in India).