Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related with the growing number of COVID-19 cases in the USA.
Coronavirus caused an increased engagement with in unique readers (8% increase), in page views (14% increase), and in time on page (25% increase).
IAB Ireland says it is also seeing an uplift on the audience across their members. IAB Ireland says the number of Irish users and the time that they spend on content sites has grown considerably over recent weeks.
The average uplift experienced by IAB Ireland’s Publisher Council members across audience numbers and engagement was:
- Unique Users: Average Increase + 49%
- Page Views: Average Increase + 35%
- Dwell Time: Average Increase + 23%
IAB Ireland Publisher Council Members include: Communicorp Media, DMG Media Ireland, INM, Image, Lovin Media Group, News Ireland, Packed House, Reach plc, The Irish Times and TheJournal.ie.