Adwords is a Google platform that provides a programmatic way to advertise on Search Results. Multiple Advertisers can bid on different Ads on the same Keyword, and when a brand is advertising, it can happen that there are a lot of competitors. Brandverity, in a recent paper, says that the other advertisers are the Monsters […]
Rocket Fuel is on sale to Sizmek. The ad tech company Sizmek intends to buy the media buying ad tech company Rocket Fuel for 145 million dollars, $2.60 per share, in cash.
Why do you need to include Amazon Advertising Platform (AAP) on your roadmap if you are doing programmatic? In Amazon DSP is possible to run performance and branding campaigns, on web and app environment, and on display, video, and native.
Two days ago, Google Adsense, just clarified the policy in regards to pop-ups and pop-unders. These changes in policy come in a time where Google is preparing the launch of a Adblocker for Chrome that can block these ads.
Soundcloud just fired 173 people of its 420 staff working force, according to The Drum. London and San Francisco offices were closed. Remaining offices are New York and the headquarter in Berlin.
Bing Ads is retiring Campaign Planner in favor of Bing Keyword Planner, a similar product of Adwords Keyword Planner. According to Search Engine Land, the Campaign Planner should go offline in the end of July. The Campaign Planner was limited to Canadian, USA and UK markets. With the Keyword planner that limitation does not exist […]
A new version of Adwords Editor is available since 29 June. The new version of the Adwords Editor has now the same look and feel of other Google products and there are some updates: Custom Rules – A feature that allows you to define rules as a best practice. See the example in the picture […]
Google did the roll out yesterday Native Ads from Google AdExchange (Adx) for all the Adsense publishers. Now thousands of small publishers can implement the In-feed/In Article native ad units, called In-feed and In-article. Google Adsense also make available Matched content ads, but Matched content are only available for selected publishers, a minimum traffic volume […]
The header bidding from Appnexus has now more than 70 adapters, that includes ad networks and ad exchanges, including video (in stream and outstream) and native. Matt Jacobson, Product Manager at AppNexus, said here that he is excited with the growth of header bidding, specially with the new formats like video and native, and also […]
Noticed first by Aaron Bradley, and reported on Search Engine Roundtable. Google has a new policy for the Reviews in Google Schemas: “Profanity and vulgar language are prohibited.” Google doesn´t allow anymore the inclusion of reviews that contain vulgar or profane language.