Out-of-Home Analytics Platform launched by OUTFRONT Media

OUTFRONT Media Inc. (NYSE: OUT) announced today that its Canadian business launched an out-of-home analytics platform in Canada. The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by OUTFRONT’s digital billboard locations in key Canadian markets, […]

Facebook more effective for B2C companies and LinkedIn for B2B

More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch. The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies. Nearly 60% of the B2C companies surveyed report that social media helps increase […]

DeviceAtlas: Afilias Technologies just granted a third patent related to its device detection algorithm

Afilias Technologies announced today at dmexco that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product. DeviceAtlas is adopted by companies in the web and online advertising space so that they can accurately identify traffic and device characteristics from any of the thousands of devices that […]

Half of European display ad revenue is now traded programmatically

At dmexco yesterday, IAB Europe in collaboration with IHS Markit announced that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 to €8.1bn in 2016. The report reveals that 50.1% of European display ad spend is now traded programmatically. Additionally, programmatic video grew by […]

Main Capital Partners acquires a majority stake in evania video GmbH

Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology to publishers worldwide. Charly Zwemstra, […]

Google changes GA tracking to prevent loss of attribution on Conversions

According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple cookie killer on Safari, called intelligent tracking […]

Youtube has a new Logo

The biggest video publisher in the world has a new logo since this month. According to Google, the new logo represents a new clean design, “that lets content shine and new ways to watch like dark theme and adjustable speed playback on mobile, the redesigned experience now looks cleaner and more consistent across both desktop and […]