VPAID is dead and now is time for VAST 4.0

This year, Google and Sizmek, two major ad servers, moved away from Flash. Google did a radical change disapproving all ads that contain flash, on video or on display. When Flash was killed there was another victim: VPAID on Flash, and probably VPAID as a format. It was the FLASHapocalypse, like the HTTPapocalypse that happen […]

SpotX fully acquired by RTL Group for 123 Million Euros

RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for video. The announcement was done […]