Teads now on Business Insider

Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream ads shown to 110 million readers. Teads will […]

Feature-phone crawling & indexing dropped out by Google

Google announced today that the feature-phone Googlebot was retired. Google will “not be using the feature-phone user-agents for crawling for search going forward. ” Special sitemaps extensions for feature-phone In the Webmaster Central Blog, John Mueller, Webmaster Trends Analyst, said that “most websites don’t provide feature-phone-compatible content in WAP/WML any more,” and “given these developments, […]

comScore Signs TV Agreement with Cambridge Analytica

comScore (NASDAQ: SCOR) today announced an agreement with Cambridge Analytica, which will use comScore’s television information as a component of TV campaign strategies for political and commercial advertising clients. With the new agreement, Cambridge Analytica will merge its behavioral psychology and data analytics platform with comScore’s television measurement for media planning, buying and return on […]

SmartyAds launches The Core Bidder, online campaign management solution

This Fall SmartyAds releases new pret-a-porte solution for digital advertising The Core Bidder, which provides an extensive access to numerous publishing companies and media platforms using OpenRTB Protocol. The idea behind The Bidder is to offer an opportunity to buy the lots at the lowest cost determined utilizing optimization methods and algorithms. The Core Bidder […]

‘Uncover Studios’ Launches as Podcast Network

TMPG, a promotional radio marketing agency, is launching its own podcasting division, Uncover Studios, to bring its unique perspective on podcasts to the public. Headquartered in New York, Uncover is a podcast network consisting of unique voices and key celebrity influencers. Uncover aims to produce, represent and integrate custom content into high-quality podcasts. There are […]

Study shows advertising is still an obstacle to raising kids without gender stereotypes

A new study from Harbinger and Ehm & Co has found younger generations of parents, who are trying to raise their children without imposing gender stereotypes, see marketers as key obstacles to their efforts. The study suggests that marketers risk a consumer backlash for ascribing gender to otherwise gender-neutral products and should consider supporting societal […]

Shopgate Adds Attribution Analytics with AppsFlyer Integration to Optimize Effectiveness of Mobile App Marketing

Shopgate, Inc., the leading SaaS shopping app platform headquartered in Austin, has launched an integration with AppsFlyer, the global leader in mobile attribution and marketing analytics. Starting today, Shopgate merchants can access real-time reporting on app marketing campaigns, allowing retailers to maximize their ad ROI. The simple AppsFlyer plug-in provides detailed user data on in-app […]

Celtra Shortlisted for the Effective Mobile Marketing People’s Choice Awards

Celtra, the leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People’s Choice Awards. In addition, Celtra’s Chief Revenue Officer, Jonathan Milne, has been named a finalist under the Mobile Marketer of […]

New app industry survey: 86% of marketers will use remarketing in next year

Apsalar, the Mobile ROI platform that helps mobile-first marketers drive extraordinary growth, and Thomvest Ventures, a Silicon Valley-based venture capital firm, released the results of a global survey of enterprise mobile app marketers, focused on how these business leaders are investing their marketing dollars. The survey, conducted in July/August 2016, queried app marketers from around […]