Operative Announces Partnership With Charter’s Spectrum Reach

Operative Media, Inc., the global leader in advertising business management solutions announced today their partnership with Charter’s advertising sales organization, Spectrum Reach, to support their digital and advanced TV advertising business. The partnership gives Spectrum Reach access to the Operative.One platform, enabling the company to more efficiently sell, deliver and bill cross-channel advertising for advanced TV, video, display, and mobile. With Operative, Spectrum Reach can provide advertisers with data-driven products and audiences at scale across screens with streamlined processes and operations.

“Our vision at Spectrum Reach is to be the marketing platform of choice in every market we do business. We are aligning our resources and team to ensure that our clients have access to innovative ad products and data-driven systems,” said David Kline, EVP Charter and President, Spectrum Reach. “To that end we are very pleased to be working with a market leader such as Operative. The Operative team can deliver the infrastructure, delivery and billing tools, and assistance required to support our growing business.”

“Operative’s SaaS technology is designed for large media companies like Spectrum Reach to sell, deliver and profit from their product catalogue across all advertising types,” said Lorne Brown, CEO and Founder of Operative. “Media companies are dealing with enormous complexity as consumer behavior fragments and advertiser demands become more sophisticated. We help media companies maximize yield by objectively empowering sellers, simplifying delivery and ensuring accurate billing.”