Outbrain this week announced the completion of the acquisition of Ligatus, one of the biggest European native advertising platforms, currently working with publishers such as RTL, Le Monde, and Stern.
Klaus Ludemann, Ligatus’ CEO, will be joining Outbrain’s executive team as part of the Strategy and Corporate Development Group.
“This is a pivotal moment for Outbrain as we have just successfully combined our forces with Ligatus that expands our native offering to marketers and strengthen our relationships with our publisher partners. I have no doubt that our European markets will benefit greatly from the wealth of market experience and leadership of this new executive team. It is truly a new day in Europe for Outbrain and for Native Advertising.”
David Kostman, Co-CEO at Outbrain