Pathmatics this month integrated Twitter advertising data into its Explorer platform. Pathmatics’ United States-based customers have now access to insights and analysis to paid Twitter advertising spend.
Pathmatics says this is the second social media platform expansion this year, the integration of Facebook ad insights.
“Today’s consumers are increasingly spending more time on digital platforms, and they often turn to social outlets such as Facebook, Twitter, and YouTube for updates from news outlets, friends and family, and even their favorite brands,” said Gabe Gottlieb, CEO and cofounder at Pathmatics. “Including Twitter data in Explorer will give brands, agencies, and companies the opportunity to understand, gain insight, and create the best strategies to reach their audiences on that platform.”