Quora launches Lead Gen Forms Ads

Quora last month launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days, or it automatically adds each new lead into advertiser’s CRM. Quora also has an integration with Zapier.

Users that click on the Lead Gen Forms Ads never leave Quora platform, and the lead generation is still delivered to advertisers.

Quora Lead Gen Forms Ads have 12 potential fields

Contact Info

• First Name
• Last Name
• Email
• Business Email
• Phone Number

Employment Info

• Job Title
• Company Name
• Company Size

Location Info

• City
• State (US Only)
• Zip Code (US only)
• Country

Quora Lead Gen Forms is an open beta, and advertisers can ask for participation via this form. Quora says it plans to continue to make additional improvements like adding custom fields and native CRM integrations in 2020.

Integration with Zapier

Quora Lead Gen Forms are integrated with a Zapier. Each new lead is automatically added via Zapier to over 1500 apps, including Gmail, Salesforce, and Marketo.

“We’re thrilled to have Quora Lead Gen Forms join our ecosystem of over 1,500 of the web’s top tools,” said Cody Jones, Head of Partnerships at Zapier. “Now it’s easier than ever for users to automate lead management, cut down the time spent on follow-ups and increase conversions.”