RTB House this week launched Snippet Ads, dynamic ad banner creatives. RTB House says Snippet Ads are delivering 2.5 to 3 times higher click-through rates vs. static banners.
According to RTB House, Snippet Ads have personalized messaging at scale by combining creativity and data. Snippet Ads examine the page context (URL) and content in the main domain or subdomains.
“Those core challenges for marketers include a lack of personalization and differentiation that can cause banner fatigue, decreased user engagement and the fact that creatives with single, static offers often miss the mark with consumers,” said Gary Burtka, VP of U.S. operations at RTB House. “The future of marketing is personalized creative that’s hyper-relevant and dynamic, even for users that have not previously been to a website.”