SAPO adopts AppNexus full stack, Adserver, SSP and DSP

AppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt  AppNexus full suite of products, including AppNexus Publisher Ad Server, Supply Side Platform (SSP), and the Demand-Side Platform (DSP).

AppNexus says will provide SAPO with the infrastructure to develop and transform its digital advertising business, an accelerated time to enter the market with new digital ad products, and it will enable a more efficient transaction with their partners through a direct path to demand, therefore optimizing SAPOs revenue.

AppNexus supports all devices (desktop, mobile, connected TVs), formats (display, video, native), and application purposes (guaranteed and programmatic). Its technology is open and programmable, which offers SAPO the ability to build and innovate on top of its Application Programming Interfaces (APIs).

“Our business has gone under a deep transformation driven by disruptive technologies and we needed to select a partner with a solid expertise and a differentiating technology that could help us to best compete in a dynamic and constantly evolving environment,” said Filipa Martins, General Director from SAPO. “We selected AppNexus because, on top of its technological leadership, this is a company equipped with an outstanding selection of professional services and has the best customer on boarding program for our business.”

23 years ago SAPO was the first web directory in Portugal. 23 years later, SAPO is the leading digital content platform in Portugal reaching over 3.4M people monthly, the equivalent of 37% of the Portuguese population over 15 years old, and the number 1 online ad network in Portugal.