Sony integrates Taboola into Sony News Suite services
Taboola this month partnered with Sony Network Communications, to integrate Taboola News into Sony News Suite services. Taboola says the goal of the partnership is to enable Sony to bring personalized and relevant content from Taboola’s global network of premium publishers to News Suite services.
Taboola News creates a new revenue stream for Sony Network Communications and provides Taboola’s publisher partners with a new audience growth platform. Sony Network Communications will integrate the Taboola News feed directly on the News Suite, surfacing personalized news and content from its network of publishers.
“Taboola’s advanced deep learning technology and in-depth knowledge of users’ preferences makes them the perfect innovation partner for Sony News Suite. Their discovery platform allows us to provide our mobile users across 200 countries and territories as a way to discover new and exciting content fully integrated with our Android mobile experience,” said Makoto Ishii, General Manager at Sony Network Communications. “We’re thrilled to be teaming up with Taboola to deliver dynamic new content to our readers.”
Taboola News reaches more than 60 million devices
Adam Singolda, CEO of Taboola, holding a mobile phone with Taboola News on the screen
Taboola News is currently reaching 60 million devices around the globe, and this month Taboola announced that will reach more 10 million devices in the next year, due to the integrations with Sony, America Movil, ZTE, and vivo.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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