Stingray taps Triton for audio monetization

Triton today announced Stingray selected to utilize Triton’s programmatic audio marketplace (a2x) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through open and private marketplace deals.

Triton Digital will do the monetization of the streaming audio content on Stingray Music mobile application.

“Triton Digital is the perfect partner to support the ongoing growth and evolution of our digital audio strategy,” said Ryan Fuss, Senior Vice President, Advertising Solutions of Stingray. “With a development hub right here in Montreal, Triton’s commitment to first-rate customer service, support, and technological innovation is unparalleled. We are confident that their cutting-edge technology and knowledgeable team will enable us to enhance the listening experience for our audience further, increase our reach, and meet our revenue goals.”

“With 400M subscribers in 156 countries, Stingray shares our passion for harnessing the power of digital audio to connect audience and brands in a meaningful, relevant context around the world,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to provide Stingray with the technology and services they need to further contribute to the rapidly growing digital audio landscape in Canada, and to enable their advertisers to target their message effectively and efficiently with unprecedented reach through the power of programmatic buying.”