Taboola this week announced a partnership with Unbounce, the landing page and conversion platform for marketers and agencies. Taboola clients will have access to the Unbounce Landing Page Analyzer, and with that advertisers can have insights to improve the landing pages, convert more traffic, and optimize the campaigns.
The Unbounce Analyzer Integration Program, which launched in May 2018 and leverages AI technology and landing page best practices, will provide Taboola’s brand marketer clients with reports on the performance of their landing pages and recommendations for improvement. Taboola says that this integration is for free. Marketers will also be able to optimize for several key performance categories including page speed, mobile experience, SEO, copy sentiment, industry benchmarks, conversion-centered design, and trust and security to convert more traffic.
“As a high growth business, partnering with innovative companies like Taboola has been pivotal to our success and ability to introduce more marketers to the ease and power of the Unbounce platform. We’re thrilled to be teaming up with Taboola to bring the Analyzer and its intelligent landing page insights to thousands of Taboola’s brand marketer clients.”Rick Perreault, CEO and co-founder of Unbounce
The partnership is an extension of Taboola’s Self Service platform, which grew to $100M run rate in its first year, and comes on the heels of Taboola’s recent partnership with HubSpot to turn on content discovery for over 40,000 marketers. Taboola’s self-service platform are now able to reach 1.4B users globally outside of search and social, placing native ads on publishers around the world.
“Every brand has a story worth being discovered, and this partnership with Unbounce will help brands engage with their audiences throughout the full marketing funnel. At the heart of what we do is make small business and brands successful, and we’re proud to offer marketers the resources they need to succeed in today’s fragmented digital marketplace. We are committed to continuously identifying new ways to help our partners.”Adam Singolda, CEO and founder of Taboola